Social Media
2 articles
As marketers, we found ourselves (for decades now!) trying to keep up with trends, learning the newest platforms, and trying to reach our targets everywhere we could. It may seem heretical, but in this post, I advocate for deplatforming as a way to increase you are following an engagement.
What is topical in the news as I write this will be but a vague memory, if remembered at all, by the time you read it. Recently, a cybersecurity firm pushed a software update and crashed millions (8.5 million, according to Microsoft) of business computers worldwide. Flights were interrupted creating massive delays, guests were locked out of their rooms at Disneyland, and those self-checkout kiosks everyone both loves-to-hate and hates-to-love were down and unable to accept card payments.
