Business
27 articles
As marketers, we found ourselves (for decades now!) trying to keep up with trends, learning the newest platforms, and trying to reach our targets everywhere we could. It may seem heretical, but in this post, I advocate for deplatforming as a way to increase you are following an engagement.
Today, my first album in 6 years goes live. In 2018, I released an environmental and ambient music experiment under the name, Onjin Projekt. It was a story-full background music album that could best be described as an imaginative soundscape, mostly science-fiction. There are songs, if you can call them that, such as “Challenger to Warp” which imagines what a trip might sound like from within a warp-enabled spacecraft to “Cosmic Lounge” that provides the atmosphere of a futuristic diner on a
Okay, I’m not here to be negative, but I need you to know something: podcast and blog sponsorships are often fake. No, the other podcast with only 20% more listeners isn’t really pulling in the amazing sponsors they say they are. Are they lying? Not really. See, most of the sponsorships for podcasts and blogs […]
There’s no shortage of thing for me to do in the day. If I could make two clones of myself, all three of us would end up with full time jobs from my existing workload. It’s not that I’m bad at time management or that I’m slow an inefficient, instead, it’s that I’m interested in […]
Nope, nothing’s perfect. The platform powering my stack right now isn’t ideal, especially here at chaseraz.com where I’m using WordPress. I could tell you that I have plans to just move everything over to Webflow, but really who knows… my thinking could change on that in a few months and we’d be right back in […]
Okay, so I’m supposed to be working on other things right now, but I’ll make this brief. The first step in making any type of impact (in business, in culture, in life) is summed up in the age-old phrase, “Get your house in order!” Although, you may know it better by the more colloquially stated, […]
You want to accomplish something. Whatever it is, you’re going to have to make an investment. You’ll either be investing a lot of time, a lot of money, or a little of both. In this article, I’ll illustrate this concept by discussing modern options for having graphic design work completed for business use. Let’s pretend […]
As a small business owner, increasing prices is really tough to do. Reaching out to existing customers about rate increases is sometimes more painful than being on the other side of that equation. Yes, you read that right: it’s often more uncomfortable to raise your own rates than to be subjected to a rate increase. […]
Why have I gone almost an entire month without posting? Well, I’ve been taking my time evaluating existing projects and planning for new projects to replace those that are under performing. As a part of that, I decided that it was time for a bit of a technology update, specifically a mobile update. No, I […]
Recently, I took the Gallup StrengthsFinder assessment for the second time. I first experienced StrengthsFinder in 2015 as a student of a leadership development program at work. Now in 2018 I’ve taken the test again, this time to serve as a mentor for the aforementioned leadership program. The results? Well, at least I’m consistent. My […]
